13 WEEKS
45 LIVES
3017 REGISTRATIONS
CASES
QUARENTENA LITERÁRIA
Together with Grupo Editorial Record, we built the visual identity and produced the digital portal that moved authors, editors and readers during the first weeks of lockdown. During the 13-week period, we held 45 lives, attracted 3,017 subscribers and reached a participation rate of 51% with 1,524 people in the lives and followed all communication.
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BRITISH COUNCIL
Based on the brand's ideals, we transformed the brand's visual identity into new communications for social networks, email marketing and digital materials for resale. With increased engagement and success in paid campaigns, we generate identification among followers and increase in audience.
In addition to the increase in followers on social networks, we increased Facebook engagement by 63% and Instagram by 48.5% . Associated with this is the organic reach of posts from networks that grew significantly. We obtained, on Instagram, a 734% increase in reach and on Facebook, 135% .
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JO NESBO
Jo Nesbo is a musician, economist and author of books starring inspector Harry Hole - all published by Editora Record - and which have sold more than 45 million copies worldwide. With great pride we made the national version of the author's website in February 2021.
